Connecticut-Based ERP Partner Wins 2010 Microsoft Distinction in Marketing Award Honorable Mention
Microsoft honors Connecticut based Microsoft Dynamics GP partner for innovative use of social marketing and blogging for lead generation.


HARWINTON, CT, July 29, 2010 /24-7PressRelease/ -- CAL Business Solutions, a leading provider of Microsoft Dynamics ERP since 1982, today announced it is has been recognized by Microsoft as the 2010 Distinction in Marketing Award Honorable Mention for work done in Social Marketing.

The Microsoft Distinction in Marketing awards are designed to recognize Microsoft Dynamics partners who use innovation and creativity to develop and execute clearly defined, high-impact marketing campaigns. Campaign categories include: Industry Targeted, Existing Customer, New Customer Lead Generation, ISV (Independent Software Vendor), and Overall Best Marketing.

Entries were evaluated by a team of judges, which included independent marketing consultants and Microsoft internal marketing experts. Using a point-based, weighted scoring system, entries are judged on the following factors: overall campaign quality, impact to the business and clarity of the message, innovation and creativity used to reach the target audience, and results and effectiveness of the campaign. While there are thousands of Microsoft Dynamics Partners worldwide, these awards were given specifically to qualified North American Partners who submitted entries for consideration by Microsoft.

CAL Business Solutions(www.calszone.com) was commended by the judging panel for innovation, creativity using a Dynamics GP pricing tool, collaboration with others, and the notable results seen from blogging.

"We are extremely proud to have received this recognition for the hard work we have put into growing our company through social marketing and blogging," says Anya Ciecierski, marketing manager for CAL Business Solutions. "We realize that accounting software buyers are not waiting for a mailing to arrive on their desk; they are searching online for information and pricing and asking expert opinions. So we want to be found where they are looking."

CAL Business Solutions is the founding member of www.erpsoftwareblog.com, a group of experts nationwide dedicated to assisting financial professionals in the ERP/Accounting software selection process. Additionally, CAL Business Solutions participated in a panel of 18 ERP experts nationwide to contribute to a new white paper focused on educating midmarket accounting software buyers on the costs of ERP software implementations called, "How to Estimate the Cost of ERP Software Implementation Services." This white paper reveals how to look beyond the software price and evaluate the major costs involved in ERP projects, what you pay for as "implementation services", how to determine a ballpark budget and the truth about "guaranteed" pricing.

CAL Business Solutions also developed a Microsoft Dynamics GP Quick Quote pricing tool at www.calszone.com/quick-quote. This tool is intended to give accounting software buyers in the beginning stages of research a quick and easy way to estimate the costs of Dynamics GP software licenses, maintenance fees and implementation costs.

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Press Release Contact Information:

Anya Ciecierski
CAL Business Solutions
Marketing Manager
200 Birge Park Rd
Harwinton, CT
USA 06791
Voice: 860-485-0910
Website: Visit Our Website